Marketing Specialist & MBA

Driving growth through data-led storytelling.

Recently earned my MBA from Mount Mercy University. Bilingual marketing professional specializing in demand generation and strategic partnerships. Open to work in Boston — recently relocating.

Social Impact

525K+ Views

Reach Growth

+263% Reach

Engagement

+316% Growth

Recognition

State Life Agency

Selected Case Studies

Iowa Raptors FC stadium at dusk

Iowa Raptors Social Strategy

Developed a content ecosystem that generated over 525,000 organic views and increased reach by 263% within a single competitive season.

Growth Marketing
Email automation workflow diagram

Demand Gen Infrastructure

Architected an email automation system for insurance specialists, reducing manual outreach by 40% while increasing qualified lead conversion.

Automation

Professional Timeline

2025 — Present

Marketing Specialist

American Family Insurance, Heaton & Associates

Leading demand generation strategies, email automation workflows, and local marketing partnerships. Awarded State Life Agency of the Month for exceptional campaign performance and lifecycle marketing.

2025 — Present

General Manager

Iowa Raptors FC

Overseeing club operations, corporate sponsorships, and digital brand presence. Spearheaded the digital transformation resulting in 263% reach growth and 525K+ social views.

2022 — 2023

Insurance Licensed Producer & Marketing Intern

American Family Insurance, Heaton & Associates

Provided client support, processed policy changes, and facilitated claims processing. Consistently met or exceeded sales targets through proactive outreach and effective client management.

2017 — 2019

Intellectual Property & Real Estate Paralegal

Dentons Muñoz, San José, Costa Rica

Assisted lawyers with patents, trademarks, copyrights, and IP litigation. Drafted client communications, deeds, mortgages, and lien releases with strong attention to detail.

2019 — 2020

Communications Intern

Quindo Radio Station, Kortrijk, Belgium

Hosted a radio program and participated in a youth music intervention and recovery program for Belgium's premiere youth community radio and media lab.

Core Expertise

01

Demand Generation

02

SEO & SEM

03

Email Automation

04

Content Strategy

05

Partnerships

Awards & Recognition

2026

State Life Agency of the Month

American Family Insurance — Heaton & Associates (awarded twice in 2026)

2024

Senior of the Year

Mount Mercy University — BBA Marketing